As natural disasters go, this was a big one. Yet national news didn’t pick up the story until the Washington Post ran a story four days after it happened. Had it struck during Primary season, when the media descends on Iowa to cover the candidates and their campaigns in great detail, the event would have led the nightly news for days. As it was, it took Iowa’s governor almost a week to ask Washington for a Declaration of Emergency. Iowans are stoic, resilient, and nice. They’ve been through disasters before and they pick themselves and their neighbors up. But they’re more than a little resentful at being so ignored by the media.
Many reasons contribute to Iowa’s sense of isolation, and its actual isolation. It’s a failing of media, which is based in cities on both coasts, and tends to focus on local news, politics, and finance. Technology has migrated advertising to the electronic media, removing the main revenue source of local newspapers, forcing many to close or be taken over. Aviation has enabled people to fly from coast to coast without seeing, passing through, or stopping over in the hinterlands. Out of sight, out of mind. Technology in general has speeded up the pace of life. The concentration of wealth and power in just a very few, the 1%, has made it harder for the many to make ends meet. Staying afloat requires so much time and effort that few can focus for long on much else. So what happens in Iowa stays in Iowa.
That we are ignorant of Iowa events is our loss, because the increasing frequency, severity, and cost of extreme weather events elude our notice. Yet these are signal harbingers of the coming climate crisis. We therefore don’t experience a growing sense of concern that climate change might actually affect us, so we don’t prepare ourselves for that eventuality. Nor do we act to prevent a climate disaster from becoming inevitable.
That is why it matters that Iowa can experience a horrific natural disaster without our knowledge. Our collective inaction makes climate catastrophe inevitable.